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What's the deal with our sticker printing service?

Tom Andrews

Updated: 9 minutes ago


Last year we invested in a large format vinyl printer and cutter. Over the past 6 months we have been working out all the kinks and trying out different types of vinyl to use for stickers. It's been a journey to say the least, on which lots of new skills and knowledge have been obtained, so we decided to put together this article to go through the different vinyl options we now offer, as well as information about the different benefits and uses stickers have.

All the products featured in this article are available to purchase on our website - BULK STICKER PRINTING PRODUCTS.

Get in touch to for more info - print@donelondon.co.uk.



The Power of Vinyl Stickers

Our Guide for Brands & Businesses

In the modern business landscape, standing out in a crowded marketplace is critical for success. One of the most versatile, cost-effective, and visually impactful tools at a brand’s disposal is the vinyl sticker. From enhancing brand visibility to adding a personal touch to products, vinyl stickers have become indispensable across industries. This article explores the myriad uses of vinyl stickers, the benefits they bring to businesses, and how selecting the right type of vinyl can amplify their impact.



What Can Stickers Be Used For?

Vinyl stickers have a wide range of applications such as product packaging, brand marketing, customer gifts, vehicle decals and hobby / craft. Here are some of their most common uses:

  1. Brand Promotion and Marketing
    • Custom stickers with a brand logo or tagline can be distributed at events, included in packaging, or used in guerrilla marketing campaigns.

    • Eye-catching designs on stickers distributed to customer can create organic exposure to your brand.

  2. Product Labelling
    • Vinyl stickers are ideal for labelling products. They can withstand handling, water, and sunlight, ensuring the brand message remains intact.

  3. Decorative Applications
    • Businesses use vinyl stickers to decorate shop windows, walls, and floors with branding and promotional messages.

  4. Automotive and Outdoor Use
    • High-performance vinyl stickers are widely used for vehicle graphics and decals, offering a mobile advertising solution that grabs attention on the road.

  5. Personal Customisation
    • Personalised stickers for laptops, phone cases, and water bottles create a sense of identity and affiliation, resonating with customers on a personal level.



What Types Of Vinyl We Offer?

Choosing the right type of vinyl is crucial to ensuring your stickers serve their intended purpose. We offer a range of premium vinyl options designed for different applications. Below are 4 types we have available on our website:

1. Iridescent Vinyl
  • Specifications: This vinyl features a dazzling iridescent effect on a silver base, adding a striking visual element.

  • Applications: Ideal for high-end branding, event decor, and promotional campaigns where attention-grabbing aesthetics are essential.

  • Benefits: Durable and weather-resistant, it works perfectly for both indoor and outdoor applications, ensuring longevity while maintaining its vibrant appeal.



2. White Gloss Vinyl
  • Specifications: A glossy white surface with a permanent grey adhesive backing, measuring 100 microns thick.

  • Applications: Suitable for high-quality product labelling, packaging, and signage.

  • Benefits: The grey adhesive ensures opacity, allowing the vinyl to cover underlying surfaces effectively. Its gloss finish provides a professional, polished look.



3. White Matt Vinyl
  • Specifications: A matte white finish with permanent adhesive, also 100 microns thick.

  • Applications: Used for subtle branding or labelling applications where a non-reflective surface is preferred.

  • Benefits: The matte finish minimises glare and provides a sophisticated, understated appearance. It is especially suitable for indoor applications or environments with controlled lighting. The grey adhesive ensures opacity, allowing the vinyl to cover underlying surfaces effectively.



4. High-Tack White Gloss Vinyl
  • Specifications: Glossy white vinyl with a super high-tack adhesive, designed for challenging surfaces.

  • Applications: Perfect for surfaces that are hard to stick to, such as low-energy plastics, textured walls, or outdoor equipment.

  • Benefits: The superior adhesive ensures the vinyl remains securely in place, even in demanding conditions. Its gloss finish adds a bright and vibrant look, making it ideal for bold designs.




Benefits of Vinyl Stickers for Brands & Businesses

1. Cost-Effective Marketing

Vinyl stickers offer a high return on investment. They are relatively inexpensive to produce in bulk, and their durability ensures a long lifespan, making them a cost-effective branding solution.

2. Enhanced Brand Recognition

Well-designed stickers help brands create a lasting impression. Whether stuck on a laptop, car, or storefront, vinyl stickers are constant reminders of a brand’s presence.

3. Versatility and Customisation

With a variety of vinyl options, businesses can tailor stickers to their specific needs, whether they prioritise aesthetic appeal, durability, or functionality.

4. Durability

Premium vinyl stickers withstand environmental challenges, such as UV exposure, water, and temperature fluctuations. This ensures the brand message remains vibrant and intact for extended periods of time.



Final Thoughts

Vinyl stickers are more than just decorative items; they are powerful branding tools that offer endless possibilities for businesses to connect with their audiences. By understanding the different types of vinyl and their applications, brands can unlock the full potential of this versatile medium. Whether it’s through the dazzling allure of iridescent rainbow vinyl or the robust functionality of high-tack white gloss, vinyl stickers continue to prove their value as indispensable assets in the world of marketing and branding.


Send us and email if you would like to know more about the sticker printing services we offer, or use the link below to purchase bulk sticker printing products directly from our website.   




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